Xcel Energy

Building Community through Communication

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The Internal Voice of a Utility Powerhouse

As a rapidly-growing leader in the highly regulated utility industry, Xcel’s leaders and managers needed help translating complex benefits and corporate initiatives clearly to widespread and often remote employees.

PCI conducted wide-ranging interviews to analyze and fill gaps in internal communications, and to develop accurate, common understanding that helps forge connection among employees. In addition to conducting in-depth communications training sessions for managers, PCI developed a manager communication toolkit for key benefits and safety initiatives, backed by an employee microsite featuring easy to understand charts, infographics and comparisons.

  • Communications Counsel
  • Crisis Communications
  • Media Planning
  • Planning

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