U.S. Department of Transportation

Traffic Safety on a Huge Scale

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How do you Help a Government Agency with a Broad Purview Protect a Broader Audience?

It takes a huge effort to oversee large trucks and buses and a thoughtful approach to reaching an enormous audience. Safety on America’s roads is a complex task.

From truck registration and complicated regulation, to protecting the public from Illegitimate bus charters and predatory interstate moving companies, FMCSA is hard at work arming Americans with the tools for deeper knowledge and greater safety. PCI has been hard at work helping them share their message.

  • Ad Campaigns
  • Brand Videos
  • Content Marketing
  • Digital Advertising
  • Market Research
  • Marketing Collateral
  • Motion Graphics

OUR ROADS, OUR RESPONSIBILITY

PCI partners with the Federal Motor Carrier Safety Administration to educate motorists on the specific challenges facing truck and bus drivers. We share our roadways, so we share the onus for safety.
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A Targeted Campaign for A Safety Averse Audience

College is a time when we feel invincible. It’s also a time when we may be chartering buses. Safety may not be every student’s top priority, but in any crowd, there’s the responsible one. That’s our target and that’s the person this campaign celebrates.
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AMERICA BY BUS: TRAVEL DONE SAFER

While buses are among the safest forms of travel, a few carriers fail to meet safety requirements and put passengers at risk. A vintage travel poster theme evokes the fun of bus travel, and complements positive safety messaging that educates travel planners and passengers on choosing a company with a good safety history.

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