How Do You Tout the Value of a Product that Few People Ever Know They Use?
Biodiesel is America’s first “advanced” biofuel — clean, green and renewable fuel, most often blended with petroleum products and largely used commercially. Thus, the challenge: making the public aware of the environmental, political and economic benefits of a product few ever see or use.
Over six years, PCI has teamed with NBB to create targeted campaigns. The results: increasing brand awareness and growing public recognition of biodiesel — as well as Addy awards for the 2014 and 2015 TV spots.
- Interactive Content
- Web Design
- Web Development
NBB ABA Testimonial
PCI’s strategy and creativity over the past six years has been essential to educating our stakeholders about the benefits of biodiesel. Their deep understanding of our message and audience has been a key ingredient to our campaign’s success.