National Biodiesel Board

Advancing an Advanced Biofuel

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How Do You Tout the Value of a Product that Few People Ever Know They Use?

Biodiesel is America’s first “advanced” biofuel — clean, green and renewable fuel, most often blended with petroleum products and largely used commercially. Thus, the challenge: making the public aware of the environmental, political and economic benefits of a product few ever see or use.

Over six years, PCI has teamed with NBB to create targeted campaigns. The results: increasing brand awareness and growing public recognition of biodiesel — as well as Addy awards for the 2014 and 2015 TV spots.

  • Interactive Content
  • Planning
  • UI/UX
  • Web Design
  • Web Development

MORE IS LESS

It’s more than a tagline – it’s a promise. The more Biodiesel we use in America’s heavy-duty fleets, the less carbon pollution we’ll have. Plain and simple. Telling that story begins with a responsive and engaging website.
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MORE BIODIESEL IN MORE CITIES

Through print and digital ads, we expanded the story to other cities. Real examples demonstrate real impact.
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MEDFORD NEW JERSEY DOES LESS WITH MORE

The message comes to life through the TV spot, showing the success one community had in using biodiesel to improve their environment.
Watch the TV Spot

EVEN MORE TALES OF LESS

Biodiesel’s impact is felt every day, in many ways. A series of user stories shared on the website and through social media bring that power home.
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NBB ABA Testimonial

PCI’s strategy and creativity over the past six years has been essential to educating our stakeholders about the benefits of biodiesel. Their deep understanding of our message and audience has been a key ingredient to our campaign’s success.

Jessica Robinson Director of Communications / National Biodiesel Board
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