Growing a community of local rail advocates across the country
GoRail educates community leaders across the country about the public benefits of freight rail investments and mobilizes them in support of an even stronger rail network. They needed a website to help them share the story of the positive local impact of the freight rail industry and to highlight the growing community of local rail advocates across the country.
At every juncture, the new GoRail.org highlights local impact and stories, all while offering concrete opportunities for individuals around the United States to take action in support of the industry.
A Full Redesign
From updating GoRail’s brand style with more modern, web-friendly colors and custom iconography, to integrating the site with GoRail’s Salesforce-based action center, to enabling users to contact their representatives in Congress, the new site draws in additional rail advocates and enables grassroots action at the same time.
