National Waste & Recycling Association

A Fresh Brand for a Green Industry

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Shortening a Brand for the Long Haul

The Environmental Industries Association (EIA) needed a unified brand to represent a diverse membership, while emphasizing its role in environmental stewardship. It also needed a new name to replace an unwieldy and confusing identifier: EIA/NSWMA/WASTEC.

Our in-depth stakeholder research yielded a unified brand platform and a new name with the tagline: Collect. Recycle. Innovate. We helped launch the brand with key messaging, a new logo, corporate identity materials, web-ready art and an identity standards manual.

Thanks in part to the new brand, NW&RA is receiving more media requests and building new partnerships.

  • Branded Content
  • Branding
  • Logo Design
  • Marketing Collateral