An effective video can create change, tell a story, and inspire others. Are your association’s videos effective and memorable? Do you know how to measure the ROI of your video? While association professionals know video is one of the most highly impactful communication tools available, pulling together an effective video can be daunting. Join us at an Association Forum of Chicagoland Communications Shared Interest Group event on Tuesday, December 1st to learn the ins and outs of how to create impactful video and leverage this tool for your association’s messaging needs. Learn when to use video, which types of communications it is best suited for, how much it will cost, and how to measure its effectiveness.
After attending this session, participants will:
• Understand the conversations you need to have within your association before you begin planning your video;
• Be able to use a flow chart to help guide your association through the process of video planning;
• Learn different production considerations for planning video;
• Gain the tools to assess the ROI of your video.
Frances Reimers, Director of Corporate Visibility, PCI
Association Forum of Chicagoland
10 S Riverside Plaza #800, Chicago, IL 60606
Tuesday, December 1, 2015
9:00 AM – 10:30 AM CST
Non-members can attend one complimentary event before becoming an Association Forum member. CAE Domain & Hours: 5 – Leadership; 1.5 hours