Produce effective videos to create change, tell a story, and inspire.

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Produce effective videos to create change, tell a story, and inspire. "November 11, 2016

PCI Director of Corporate Visibility Frances Reimers covered the ins and outs of how to create impactful association videos at an Association Forum of Chicagoland event.

Association professionals know video is one of the most highly impactful communication tools available, but producing an effective video can be daunting. PCI Director of Corporate Visibility Frances Reimers addressed this challenge in an Association Forum of Chicagoland Communications event presentation, “Maximizing Your Video Communications.” The session took place December 1, 2015 in Chicago, Illinois and was part of a Communications Special Interest Group series.

Frances shared the following with attendees:

• How to create impactful video to meet association messaging needs;
• Which types of communications video is best suited for;
• How much video production costs, and how to measure its effectiveness.

See the presentation slides below. <a href="">Contact Frances</a> for more information on this topic and for the Keynote version of this presentation.

With almost 15 years of marketing communications experience, Frances oversees PCI projects for the Washington Nationals, Washington Redskins Charitable Foundation, Crystal Run Healthcare, Xcel Energy, National Biodiesel Board, Department of Transportation, and American Society of Association Executives (ASAE), and leads business and client development, earning PCI more than $5 million in revenue in 2015. As Communications &amp; Programs Manager for Sister Cities International (SCI), Frances led outreach for 135 partnerships worldwide and marketing for a $7.5 million Bill &amp; Melinda Gates Foundation grant for African infrastructure building. As Manager of ASAE’s Greater Washington Network, Frances implemented over 100 educational and networking events yearly, and led multiple volunteer groups in implementing creative projects.

Founded in 1916, the Association Forum of Chicagoland is the “association of associations” in Chicago. With more than 4,000 members from nearly 1,600 Chicago organizations, the association's mission is to advance the professional practice of association management by being a learning opportunity resource. The association aims to address needs of association professionals as they advance in their careers, provide an environment that engages the association community and industry partners, and be recognized as a best practices resource of association management.

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