Our Roads, Our Responsibility: A New Campaign for Road Safety

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Our Roads, Our Responsibility: A New Campaign for Road Safety "November 7, 2016

PCI launches new safety campaign for the USDOT’s Federal Motor Carrier Safety Administration

As drivers, pedestrians, and bicyclists, many of us know that we share the roads with large trucks and buses. But raising awareness to ensure that we are sharing the roads safely is another issue. We don’t always realize that large trucks and buses are more difficult to maneuver than average passenger vehicles and that we need to adjust our behavior on the road accordingly.

In August 2016, PCI partnered with the Federal Motor Carrier Safety Administration (FMCSA) to launch “Our Roads, Our Responsibility.” This new campaign aims to empower consumers and provide awareness and education around safety issues related to driving, walking, and cycling around large commercial motor vehicles. FMCSA is an agency within the U.S. Department of Transportation (DOT) that works to reduce crashes, injuries, and fatalities involving large trucks and buses.

The integrated marketing campaign included a microsite launch and materials to educate readers on sharing the road safely with large vehicles. See “Our Roads, Our Responsibility” tips and educational materials here. Other tactics included a robust paid media campaign, out of home advertising, and earned media outreach, among others. The campaign launch received favorable attention from the government agency’s internal (other organizations within the DOT) and external stakeholders (such as bus/truck industry associations).

The campaign collateral created by PCI included infographics that illustrate key facts about road safety. For example, did you know that large trucks and buses have massive blind spots on all four sides? If you can’t see the driver in his or her side mirror, that driver can’t see you or your vehicle. Be aware of and avoid driving in a commercial motor vehicle’s blind spots.


Large trucks and buses also need ample space to make wide turns. Because of its extensive length, a truck with a trailer often cannot turn right from the right lane. It first moves left to create enough turning space, or may even initiate a turn from a middle lane. Avoid passing a large truck when it’s turning. Always provide a large truck with plenty of room and time to safely complete a turn.


Roadway safety is a shared responsibility for all of us. Visit www.ShareTheRoadSafely.gov for more tips and information about safety around large trucks and buses as we continue to support our client by spreading the word!

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