Under a Blanket Under Purchase Agreement, PCI and partner Stratacomm will provide communications and media support to help the Federal Motor Carrier Safety Administration reduce crashes, injuries, and fatalities.
PCI and Stratacomm Team Awarded Blanket Purchase Agreement by U.S. Department of Transportation Federal Motor Carrier Safety Administration
WASHINGTON, DC (June 25, 2014) – Two leading communications agencies have partnered to win a Blanket Purchase Agreement (BPA) for Outreach, Education, and Communications Support Services for the Office of Education and Outreach and Office of Communications of the U.S. Department of Transportation’s Federal Motor Carrier Safety Administration (FMCSA). FMCSA’s mission is to reduce crashes, injuries, and fatalities involving Commercial Motor Vehicle transportation through education, innovation, regulation, enforcement, financial assistance, partnerships, and full accountability.
PCI, based in Alexandria, VA, will serve as the team lead. PCI will contribute its expertise in marketing and creative production to FMCSA’s safety-first mission, providing communications strategy, branding, marketing, video production, event support, design, and digital capabilities to the two FMCSA Offices. PCI has served government agencies, associations, and commercial concerns in the transportation, safety, and fuel arenas, and will bring this experience to bear on FMCSA’s outreach and educational initiatives.
Stratacomm, headquartered in Washington, DC, will support PCI as a team member. The strategic communications consultancy has deep roots in highway safety, commercial motor vehicles, advanced vehicle technologies, automotive, and transportation infrastructure. Stratacomm will apply its expertise in strategic planning, editorial support, media relations, digital and social media programs, coalition and partnership building, grassroots outreach, opinion research and analysis, and evaluation tools and metrics to the success of FMCSA communications efforts.
“The PCI-Stratacomm team is tremendously excited to have received this award,” commented PCI President & CEO Robert W. Sprague. “We’ve enjoyed meeting the FMCSA Communications and Outreach team, and we look forward to helping them reach both existing and new stakeholders, raise the bar for the industry, and save lives.”
In addition to ongoing communications and media relations support, the PCI-Stratacomm team expects to take an active role in promoting key FMCSA initiatives such as the “Protect Your Move” campaign that encourages consumers to use legitimate, licensed moving companies; the “Look Before You Book” motorcoach safety campaign; and the Compliance, Safety, Accountability (CSA) system for assessing and improving the safety performance of motor carriers and drivers.
“We’re honored that our team was selected and eager to get started,” added Stratacomm Managing Partner Bill Buff. “With PCI and Stratacomm, FMCSA will benefit from one team that integrates a full range of communications strategies and solutions.”
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PCI is a marketing agency specializing in audience engagement through outstanding strategy, video, event production, digital services, and design. PCI is based in Alexandria, VA, serving leading commercial, not-for-profit, and government clients throughout the United States. With background in multiple industry verticals, PCI is particularly experienced in energy, healthcare, financial services, and homeland security. In business for almost 29 years, PCI delivers ‘creativity that performs.’ PCI’s website is www.pcicom.com
With offices in Washington, D.C. and Detroit, Mich., Stratacomm is a full-service strategic communications consulting firm that provides trusted counsel and tactical support to help clients educate, persuade, and motivate targeted audiences, thereby driving measurable results. Using research to set benchmarks and identify insights to guide the way, Stratacomm creates and runs integrated communications campaigns that raise awareness, enhance reputation, shape policy, and build market share. The agency harnesses the full range of communications platforms to include earned, social, owned, and paid media channels. Stratacomm is an independently owned small business with core competencies including transportation, energy and environment, infrastructure and public safety. The firm’s website is stratacomm.net.