Auld Lang Syne: Revisiting 5 Essentials for Your 2016 Marketing Plan

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Auld Lang Syne: Revisiting 5 Essentials for Your 2016 Marketing Plan "September 12, 2016

It’s hard to believe another year of marketing triumphs and challenges is coming to an end. As you’re putting final touches on your organization’s 2016 Marketing Plan, that invaluable road map, consider these nuggets drawn from our own musings over the past year.

Know your clients, customers, members. You may believe your organization always knows its clients, but it never hurts to put in a little research time to find out what truly makes your clients tick. Check out I’m Not Your Target Audience and Neither Are You to find out why this is valuable.

Reaffirm the value of content. 2015 was the year of content…so much content that seasoned marketers started to ask whether content is a fad whose time is past. At PCI, we believe not just in producing content, but in producing smart content. Check out Content Is the New Black to learn why content marketing can benefit your organization.

Redefine the role of digital. The days of saying “let’s add digital to that marketing mix” have passed. The Digital Tipping Point challenges marketing professionals to forget about tacking on digital marketing and, instead, think about marketing in a digital world.

Use video to engage audiences. Those adorable cat videos prove that Americans are hooked on video….but video that tells a story, entertains, and captures our imagination. Produce Effective Videos to Create Change, Tell a Story, and Inspire covers the ins and outs of creating impactful video.

Leverage imagery with impact. According to the National Center for Biotechnology Information, National Library of Medicine, the average human attention span has fallen to just eight seconds…lower than a goldfish’s attention span, which can last for a solid nine. Learn how infographics can capture your organization’s target audience and make your message pop by viewing Infographics: Visual, Viral, and Vital to Your Organization.

Now it’s time to tuck that plan in, and sail on to a stress-free holiday season.

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