the long of it
Marketing is Edith’s passion. She first set her sights on the small screen, but a six-month stint on the graveyard shift of a D market quickly changed that dream. Looking for another outlet, she discovered marketing and never looked back.
Now, with over 30 years of experience in brand management, advertising, integrated marketing, and market research, Edith welcomes each new challenge. She approaches every marketing engagement as a three-dimensional puzzle, and is thrilled when the pieces begin to come together. Edith has developed national plans and campaigns for Fortune 500 corporations, major non-profit organizations, and government agencies. Before bringing her insights to PCI, Edith was Marketing Director at Fannie Mae, where she led business-to-business marketing and communications efforts for the rollout of 25 products per year, managed a $15-million national trade advertising budget and produced an annual Sales and Marketing Conference for more than 1,200 attendees. Not impressed yet? She also launched Fannie Mae’s e-Business line, creating a branding platform for 100 diverse products and services. Edith served as Assistant Vice President with Star Bank N.A. in Cincinnati, Ohio, where she led the first corporate advertising campaign, resulting in a 30 percent increase in corporate customer inquiries.
The Short Of It
If you’re wanting a brand that will kill
Your business will soar with her skill
Set Edith’s acumen
On the attack, you may
Not know her now, but you will!