Every one is talking about it…it’s all the rage. It’s impossible to power up your, computer, go to an event, or open a newsletter or publication without running into it. No, I’m not talking about the newest look from Versace or Chanel. I’m talking about the almost insatiable interest in content marketing. What is it? How do you create it? Where do you distribute it? All very good questions.
But before you rush out and start writing blog posts, filming videos, or creating webinars, take a step back and consider: What is content marketing, and why do you want to do it?
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