Weekly Round Up: Friday, November 17

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Weekly Round Up: Friday, November 17 "November 21, 2017
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With so much on the Internet, it can be difficult to keep up with the latest happenings week to week. That's why every Friday, we gather the web's best articles, insights and tidbits and compile them into an all-hits list for your reading pleasure. Remember: it's not procrastination—it's education. Enjoy!

Facebook IQ’s Consumer Predictions for 2020

Straight from the horse’s mouth, here are some audience trends you can anticipate on Facebook in 2018 and beyond: https://www.facebook.com/iq/series/2020

19 Experts Explain Why Your Website Isn’t Converting

19 experts put in their two cents (for a collective $0.38) on why your website isn’t converting (and what you can do to fix it): https://www.entrepreneur.com/article/294197

How to Build a Content Marketing Strategy

The experts over at Moz show you how to create a multi-channel content strategy that’ll help boost your SEO: https://moz.com/blog/build-content-marketing-strategy

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Do you know your numbers? Here’s how to start thinking like a data scientist. http://contentmarketinginstitute.com/2017/11/marketers-data-scientists/

5 Tips for Influencer Marketing During the Holiday

The holidays are upon us. Here are 5 things to keep in mind before you dole out any cash for seasonal influencers: http://www.adweek.com/digital/victor-ricci-trend-pie-guest-post-5-tips-for-influencer-marketing-during-the-holiday-season/

YouTube for Business: The Ultimate Guide

Don’t just slap your videos on YouTube—optimize, optimize, optimize! Get started with this guide. https://www.socialmediaexaminer.com/youtube-for-business-the-ultimate-youtube-marketing-guide/

Public Apology Issued After Japanese Train Leaves 20 Seconds Early

This has nothing to do with anything, except to help inspire your own organizational efficiency. If only we could all be so timely. http://www.bbc.com/news/world-asia-42009839

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