Infographics Worth a Thousand Words
With infographics becoming ubiquitous, crafting a distinctive product that marries fresh appeal with storytelling and informative value is key to communications impact.
PCI Director of Corporate Visibility Frances Reimers and Crystal Run Healthcare Director of Marketing and Public Relations Mark Trocino have been selected to present the Ragan Communications’ Visual Communications and Infographics Summit’s opening keynote. The conference will take place April 23-24, 2015 in Portland, Oregon, with presentations and workshops focused on best practices for public relations, internal communications, and corporate communications professionals.
The keynote, “Infographics: Worth a Thousand Words?” will teach attendees how to use infographics to engage the eyes and minds of different target audience, decide what type of message benefits from infographic presentation—and which do not, break into infographics without breaking the bank, measure the results of infographics, and leverage infographics of the future with interactivity and various media.
Reimers is the Director of Corporate Visibility for PCI, a full-service marketing and creative production agency in Alexandria, Virginia. PCI provides integrated marketing services for many leading corporate and non-profit organizations, such as the Smithsonian Institution, Washington Nationals Dream Foundation, Xcel Energy, and the U.S. Department of Transportation. Reimers oversees major projects for clients including Crystal Run Healthcare, the National Biodiesel Board, and the American Society of Association Executives (ASAE), among others. She’s also responsible for strategizing and developing content and opportunities to drive awareness of PCI and its staff, build corporate reputation, and support business development.
Reimers was featured in Washingtonian Bride & Groom Magazine and O Magazine, and appeared on CNN’s Piers Morgan Live. She is a sought-after speaker for a variety of marketing, communications, and events topics for businesses and associations across the country. Reimers is an active member of the National Foundation to End Senior Hunger Advisory Board and The Child & Family Network Center Spring Gala Committee. Reimers previously served on the Board of Directors for the Young Nonprofit Network—Washington, DC Chapter, and the Washington Women in Public Relations. She is the founder and coordinator of the Greater Washington Clothing Swap.
Trocino is the Director of Marketing and Public Relations at Crystal Run Healthcare, one of the nation’s fastest-growing multi-speciality healthcare practices. His professional experience spans 12 years in the retail and consumer goods, imaging, technology, automotive, and healthcare industries. Working for Fujifilm North America and Team Detroit, a WPP advertising agency, he worked with clients such as Walmart, Target, CVS, Shutterfly and Ford Motor Company. In his current role, Trocino is responsible for leading all marketing and public relations for Crystal Run. His extensive work in PR and communications has led to national recognition for their work in healthcare transformation, value based care, and provider-sponsored health plans.
In addition, Trocino has worked with non-profit organizations including the Hudson Valley Arthritis Association, and the American Cancer Society’s Relay for Life. He also has served on the Board of Directors for Leadership Orange.