PCI Director of Corporate Visibility Frances Reimers guest lectured to Virginia Tech Department of Communication public relations students.
Future PR Professionals: Be Adventurous. Be Bold. Take Risks.
Be adventurous. Be bold. Take risks. This was PCI Director of Corporate Visibility Frances Reimers’ advice to Virginia Tech Department of Communication students on April 16, 2015. Reimers presented a guest lecture, “A Perspective on PR + You + and the Value of Not Having it Figured Out,” to several classes comprised of public relations students. She also spent time mentoring students during one-on-one sessions.
“I love meeting with the students,” said Reimers. “Their enthusiasm and optimism consistently renews my love for marketing and communications. Specifically, public relations is a discipline where professionals truly get to use both sides of their brains – which, I believe, makes it one of the smarter professions.”
This was Reimers’ second year guest lecturing for Virginia Tech’s Department of Communication, and she’s already scheduled to return during the spring 2016 semester. She is the Director of Corporate Visibility for PCI, a full-service marketing and creative production agency in Alexandria, Virginia. PCI provides integrated marketing services for many leading corporate and non-profit organizations, such as the Smithsonian Institution, Washington Nationals Dream Foundation, Xcel Energy, and the U.S. Department of Transportation. Reimers oversees major projects for clients including Crystal Run Healthcare, the National Biodiesel Board, and the American Society of Association Executives (ASAE), among others. She’s also responsible for strategizing and developing content and opportunities to drive awareness of PCI and its staff, build corporate reputation, and support business development.
Reimers was featured in Washingtonian Bride & Groom Magazine and O Magazine, and appeared on CNN’s Piers Morgan Live. She is a sought-after speaker for a variety of marketing, communications, and events topics for businesses and associations across the country. Reimers is an active member of the National Foundation to End Senior Hunger Advisory Board and The Child & Family Network Center Spring Gala Committee. Reimers previously served on the Board of Directors for the Young Nonprofit Network—Washington, DC Chapter, and Washington Women in Public Relations. She is the founder and coordinator of the Greater Washington Clothing Swap.
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