PCI Director of Corporate Visibility Frances Reimers covered the ins and outs of how to create impactful association videos at an Association Forum of Chicagoland event.
Association professionals know video is one of the most highly impactful communication tools available, but producing an effective video can be daunting. PCI Director of Corporate Visibility Frances Reimers addressed this challenge in an Association Forum of Chicagoland Communications event presentation, “Maximizing Your Video Communications.” The session took place December 1, 2015 in Chicago, Illinois and was part of a Communications Special Interest Group series.
Frances shared the following with attendees:
• How to create impactful video to meet association messaging needs;
• Which types of communications video is best suited for;
• How much video production costs, and how to measure its effectiveness.
See the presentation slides below.