Bringing Country to a Nation of Associations

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Bringing Country to a Nation of Associations "October 18, 2016

PCI continued its decade-long partnership with ASAE by returning to the city where the collaboration began:  Nashville, Tennessee.  This year, the audience in the Grand Ballroom at Nashville’s new Music City Center was challenged to seize the moment.

ASAE 2014 – Bringing Country to a Nation of Associations

PCI drew upon this year’s theme, “Now Is Your Moment,” to create a momentous general session experience. The show opened with a live, 7-piece country band playing a PCI-penned original song, “Now Is Your Moment,” as the production’s six cameras found association leaders among the crowd.

The musical theme continued throughout the sessions: This year’s sponsors were celebrated through a new comedic country song, “My Partners;” ASAE’s prestigious industry awards were presented with the support of the live band; and participants in the annual Awards and Recognition Breakfast snapped selfies during their seminal moment that later formed the visuals for the song, “That Was Their Moment.”

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