What Makes Award-Winning Creative?

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What Makes Award-Winning Creative? "March 8, 2017

PCI offers a sneak peek into the judging process for the D.C. American Advertising Awards

ADCHELLA — the American Advertising Awards in D.C., otherwise known as the ADDYs — is quickly approaching! Read more about it on our blog and mark your calendars for March 24 at Newseum.

Leading up to ADCHELLA, PCI was thrilled to welcome some of the best minds in the advertising industry to judge submissions from D.C. area agencies, and let us capture their insights, inspirations, and judging criteria for what makes award-winning creative.

Check out our video interviews of ADDY awards judges below and feel free to leave a comment on what you think makes great creative work!

Many thanks to our guest videographer Lauren Schild for shooting and producing the video, and giving us this insider look at the ADDYs judging process.


Grab your ticket for ADCHELLA to see who takes home a Gold or Silver ADDY award this year!

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