The PCI team counts down to the American Advertising Awards on March 24 at the Newseum
The countdown has begun for ADCHELLA — the 57th annual American Advertising Awards in Washington, D.C., otherwise known as “The ADDYs.” The awards night takes place on March 24 at 6:30pm at the Newseum and showcases the best in D.C. advertising and design, with more than 550 submissions from the area’s top performers. ADCHELLA promises an evening of creativity and inspiration, along with the chance to see who will win a Gold or Silver ADDY award. Register for tickets here and prepare to bring on the fun!
PCI was excited to play an integral part in ADCHELLA’s concept, creative and event design. Hal Schild, chair of the AAF-DC ADDYs, dreamed up the ADCHELLA theme while camping out at the Desert Trip (more about that on AAF DC’s blog). From that point forward, the ADDYs committee and PCI’s digital, video, and design teams played up the “bohemian chic” vibe while executing the ADCHELLA logo, promotional materials, and video. Many thanks to Gretchen Carswell, Erin Flior, Cara Ammann, Linda Lam, Clark Fairfield, Oz Coruhlu, Josh Golden, Amy Ballard, Ryan King and Collin Brideau for bringing the concept to life! Expect a celebration of epic proportions on March 24.
View the official ADCHELLA video below, and stay tuned for an insider look at the judging process for the 2017 ADDYs!