Social Media Specialist

This position requires a mid-level social media specialist with some experience in Public Affairs/Relations. Seeking 2-4 years of experience. Must be able to work in a fast-paced environment.


Strategy

This task will involve a social media strategy and an action plan.

  • Respond to and create new posts for FCPD across social media channels
  • Assist in the creation of a set of social media standards and guidelines for the department
  • Assist in the creation of an editorial calendar

Content Management

This task will involve daily updates including long format feature stories and near real time uploads for timely/breaking stories.  Specialist will:

  • Manage the content on the following platforms:
    • Twitter using HootSuite
    • Facebook
    • YouTube
    • NextDoor
    • Instagram
    • WordPress
  • Repackage content from press releases and other sources to form accurate reporting on events and activities
  • Pull images from PA sources and/or existing library
  • Update content on the blog using WordPress
  • Copyedit all content
  • Able to modify basic graphics to reflect a consistent brand
  • Create and schedule weekend content for social media
  • Incorporate feedback on posts to inform action by client including a daily list of feedback/action items from SM audiences

Metrics and Measurement

This task will involve in-depth analysis of all platforms working independently and together.

  • Pull regular statistics and analytics from each platform
    • Analyze quantitative metrics including: post timing, successful posts vs unsuccessful, types of audiences
    • Measure trends over time
  • Recommend changes based on data to improve social media approach

Metrics and Measurement

This task will involve in-depth analysis of all platforms working independently and together.

  • Pull regular statistics and analytics from each platform
    • Analyze quantitative metrics including: post timing, successful posts vs unsuccessful, types of audiences
    • Measure trends over time
  • Recommend changes based on data to improve social media approach

Other Requirements

  1. Ability to handle highly sensitive information
  2. Candidates will be subject to a background/suitability check

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