Content Specialist

This position requires a mid-level content specialist with some experience in journalism/ communications. Seeking 4-6 years of experience.  Must be able to work in a fast-paced environment.


Content Creation and Management

This task will involve daily updates including long format feature stories and near real time uploads for timely/breaking stories.  Specialist will:

    • Create long-form content pieces utilizing text, images
        • Will be responsible for turning available content and details into full feature stories; must be able to create compelling stories from existing information and materials provided
        • Repackage content from press releases and other sources
        • Pull images from PA sources and/or existing library
    • Create content for social media and the blog
        • Must be able to provide accurate and compelling reporting on events and other information provided from several sources including detectives and other department personnel
        • Content will be created for the following platforms:
            • Twitter via HootSuite
            • Facebook
            • YouTube
            • NextDoor
            • Instagram
            • WordPress
        • Copyedit all content
        • Able to modify basic graphics to reflect a consistent brand

Metrics and Measurement

This task will involve in-depth analysis of all platforms working independently and together.

  • Experience creating and maintaining basic dashboards
  • Pull regular statistics and analytics from each platform
    • Analyze quantitative metrics including: post timing, successful posts vs unsuccessful, types of audiences
    • Measure trends over time
  • Recommend changes based on data to improve social media approach

Education/Experience Required

    • 4-6 years of experience in journalism, communications, or a related field
    • 4-6 years of experience with social media/digital platforms
    • 4-year College degree required

Other Requirements

  1. Ability to handle highly sensitive information
  2. Candidates will be subject to a background/suitability check

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