Part 3 of this week's "Association Week" series focuses on 5 crucial ways to start fixing your association's website today
Hey, associations — now that you've learned what millennials value and how to articulate your brand to them, it's time for a little bit of tough love. Specifically — we need to talk about your website. You know, the one you've had since 2011? Yeah. It's not going to cut it anymore. The web is a saturated marketplace, and your audience (millennials in particular) will bounce if your content and user interface are confusing or boring.
And how many times have you thought "Wow, we really need to fix our damn website!" but didn't make it a priority? If the answer is "countless", then you're not alone; it's a common issue. Now is a great time to start.
Begin the process with these 5 crucial steps:
MAKE IT SIMPLE
Design (or re-design) your user interface so it’s responsive, simple to navigate, and easy to use.
MAKE IT MOBILE-FRIENDLY
60% of searches come from mobile devices. That number is only going to increase in the next 5 years. Optimize your site for mobile or get left in the dust.
MAKE IT FAST
Attention spans are short and nobody has time to wait for content to load. Optimize your photos, videos and content to ensure that each page loads quickly.
MAKE IT AWESOME
Consider what your target audience needs, wants and loves and create useful content that they genuinely want to read, watch or look at. But don’t stop there—post your content to social media so people actually know it’s on your site.
MAKE IT EASY TO FIND
Boost your search engine ranking (SEO) with search engine and directory submissions, social bookmarking, cross-linking your pages, and regularly publishing new content. Don’t forget to follow on-page SEO best practices (alt tags, page minimizing, metadata, structured data, etc.)