Part 4 of this week's "Association Week" series focuses on how to build a vibrant community on social media
You already know that attracting young members is the key to your association's future. You have an idea of what millennial professionals value, how to make your brand speak to them, and are working on getting your website up to date and optimized. So what's next? It's time to build a strong, vibrant social community to make sure all of your good work gets seen, shared, and talked about.
Sure, your association may already be on social media. But are you truly building a community among your followers?
A vibrant social community drives home the perceived value of association membership and is a key factor in gaining and retaining younger members. Here's how to make this happen:
Because it’s a bummer to land on a social media profile where the most recent post is 6 months old.
APPOINT A COMMUNITY MANAGER
Your community manager will recruit new followers and advocate for your association on your social networks to promote your work, mission, and membership value.
IDENTIFY YOUR ADVOCATES
Your social media followers already have a platform to spread the word about your work and mission. Take the time to identify who would be the best advocates for your association.
START A CONVERSATION
Hashtag your conferences and annual meetings to generate buzz and get people talking before, during, and after your event.
REALLY ENGAGE WITH YOUR FOLLOWERS
Nobody likes a one-sided conversation. Post regularly, but engage with your followers too. Ask questions, “like” or comment on their posts, retweet, repost, and share.