6 Tricks for Getting People to Actually Open and Read Your Emails

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6 Tricks for Getting People to Actually Open and Read Your Emails "October 18, 2017
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No, email isn’t dead.

Actually, email is one of the most effective marketing tools out there. Email yields the highest conversion rates of any medium—beating out even social and paid search. It’s also one of the biggest bangs for your buck with 4400% ROI (Source: CampaignMonitor).

So if you’re not harvesting enough fruit from your email marketing efforts, don’t give up.

Like an unapologetic ex would say, when it comes to email, “it’s not me, it’s you.” In other words, it’s not the medium, it’s your strategy.

The good news is, that’s fixable. Here are a few easy tactics you can incorporate right away to start getting better click-through rates and higher conversion rates for your emails.

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